The UX Advantage: How To Design Strong Landing Pages
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The UX Advantage: How To Design Strong Landing Pages

The transition of online visitors to customers is heavily influenced by user experience (UX). Specialized roles in UX design and research exist today in small and large businesses to help craft these experiences. Many factors influence the design of the all-important landing page. We discuss messaging, design, navigation, and more in this post.

A Product’s Journey, 5 Warning Signs and Rescue Tips
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A Product’s Journey, 5 Warning Signs and Rescue Tips

In this post, we reflect on missed warning signs which impacted one of our products. Key red flags included declining customer support queries, infrequent product updates, competition upsurges, adapting to market changes and not expanding at crucial growth stages. I also discuss a few tips to address and remedy each sign.

Attract More Instagram Followers, Creatively
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Attract More Instagram Followers, Creatively

Instagram is one of the most popular social networks out there today. Every personal or business profile tries to increase its reach, build its brand, and attract more engagement from its audience. The number one priority for almost anyone using the platform is increasing their follower base. It may seem like an uphill task, but…

Generative AI Presents a Whole New World for Creators
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Generative AI Presents a Whole New World for Creators

By now, you’ve probably heard the buzz about Generative AI and how it can create content in all types of media, from text to video. It does this by analyzing large amounts of data, which is then re-generated in ways depending on the prompts the users enter. In theory, generative AI algorithms apply a probability approach to…