Design Thinking for Building Optimal UX

The concepts used by engineers and designers who work in UX is made up of many layers. They think up innovative ways to get a product optimal for delivery, based on fulfilling an entire checklist to complete a design thinking process.

Design Thinking

The first thing that comes to mind when ‘thinking’ about design is – prototypes. Making up an example of how you think a product or service should be experienced, or rather bring about an experience, for the user helps you build towards the final result.

Getting as much as you can resolved earlier in the planning process, based on human-centered feedback, allows for a rapid development cycle later on.

5 Phases of UX Thought

Empathize – In this phase you are working to understand your users needs, desires and their thought process. This can be done via personal interviews and surveys.

Define – From the data gathered in the above phase the core problem should now be outlined. The problem statements defining where the pain points are will help you streamline the next phase.

Ideate – Now it’s time to think outside the box, in fact throw the box out, and push all your boundaries to get the breakthrough idea. Use sticky notes, whiteboards, mood boards, napkins..what have you. Encourage discussions so that eventually you narrow down to an idea that stands out.

Prototype – All the identified problems should now be presented with rapid prototyping to test the solutions for them. This stage doesn’t need to be polished, so focus on thinking up optimal solutions for everything that has brought you to this stage.

Test – You’ve got your ideas and prototypes ready? Great, put them in front of potential customers of the product or service and get their feedback. Look for areas that resonate with the customer, this indicates you have solved a problem and formed a connection, an experience.

Hope the above helps you, or your organization, work with a better UX flow in your projects.

Like our content? Then subscribe to our social channels like Facebook or Twitter to get updates on articles like this one.


Have a UI/UX project that you need help on, then please do get in touch with us.

Similar Posts