The UX Advantage: How To Design Strong Landing Pages
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The UX Advantage: How To Design Strong Landing Pages

The transition of online visitors to customers is heavily influenced by user experience (UX). Specialized roles in UX design and research exist today in small and large businesses to help craft these experiences. Many factors influence the design of the all-important landing page. We discuss messaging, design, navigation, and more in this post.

A Product’s Journey, 5 Warning Signs and Rescue Tips
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A Product’s Journey, 5 Warning Signs and Rescue Tips

In this post, we reflect on missed warning signs which impacted one of our products. Key red flags included declining customer support queries, infrequent product updates, competition upsurges, adapting to market changes and not expanding at crucial growth stages. I also discuss a few tips to address and remedy each sign.